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In comparison, influencers in North America are selling in a subtler way; otherwise, they may risk losing followers,” said Jennifer Li, CEO of influencer marketing company Muse Find.

“The key difference between the two markets is not trust itself but how trust is orchestrated by the influencer.” Gogoboi also sends out prizes like Givenchy lipstick to randomly selected fans during important Chinese holidays.

He’s also someone who has built a media business on We Chat before.

Here, then, are four leading key opinion leaders on We Chat and a look at how they work with brands, most of which are in fashion.

Darius Grantz, product manager at Silicon Image, is a US user who got the message from the We Chat team.

He said he hasn't connected his Google account with We Chat.

Mimeng, blogger Mimeng used to be the editor-in-chief for Nanfang Daily Newspaper and then left the publisher to start her own movie production company.

Huohuo Han, street stylist Han is a celebrity-style influencer.

Before he became an online personality in 2009, Han worked as project manager for Marie Claire China.

It has made a splash in many emerging countries, including Southeast Asia and Latin America.

Last year, Tencent opened a US office for We Chat but has hardly done any real promotion there.

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