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Opting to model her designs herself, the 33-year-old poured her toned physique into a plunging grey sports bra teamed with a skintight pair of leggings.
Pushing against a wall, the former Hollyoaks actress showed off her upper body strength as she allowed her washboard abs to take centre stage.
The former soap star wrote: "To those asking, my GA range will be available in UK sizes ranging from 8 to 18."Atkinson completed the post with the hashtag "Women Empowerment".
Taking to her Gemma Atkinson Instagram today, the blonde shared a sneak peek at the sizzling campaign photos for her collection.Proving that strong is the new sexy, the gym enthusiast paraded her peachy derrière as she posed with her booty sticking out.Flashing a winning smile as she stared off into the distance, Gemma — who is dating pro Strictly dancer Gorka Marquez, 27 — looked every inch the bombshell.Rachel captioned the post: "Introducing our first Countdown baby."First comes Romeo, then comes marriage, now Cilla style I need a hat!